I am well rounded leader with over 17 years of experience in creative projects.
I've spent many years in different roles, giving me a unique vision from all sides, to define and solve any business challenge.
My career began after graduating in Barcelona, where I started out as an Art Director before moving to Paris to pursue a Master’s and explore broader creative horizons. A few years later, London became my home, a city where I’ve continued to grow professionally, partnering with global brands, fast-moving start-ups, leading agencies and working in-house across a range of sectors. I've worked with brands like Google, Diageo, The North Face and Natwest.
I love building strong connections and foster environments where great ideas can thrive. I lead and mentored talent, encouraging growth and inspiring teams to do their best work.
I’ve developed deep expertise in all visual design, including branding, print, digital, multi-channel campaigns and UX-UI web & mobile. I thrive on turning complex ideas into simple, beautiful solutions that resonate.
To me, design is the art of shaping experiences, where every color and form becomes a choice that guides emotions, sparks imagination and creates new ways to understand the world around us.
